So how many of you have watched Susan Boyle on YouTube?
Some, 52 million of you have and I must confess to being one of them! It's hard to imagine that one video clip could travel round the world so fast and be viewed by so many people...but what a phenomenal marketing tool!
It seems 'viral' is the way it's going these days. I was down in London the weekend before last to film a runner in the London Marathon. The guy was being sponsored by Jack Links to run for Leonard Cheshire Disability and was sporting a very fetching yellow outfit...a packet of their tasty X-S. My brief...to create a short story of the visit to London and the run and to give it an amateurish feel... So where was it destined for...you've got it...YouTube!
Take a look for yourself...