Monday, 11 March 2013

Case Study - Sutcliffe Play

Our client MTJ Associates Ltd, a Leyland based PR Company, asked us to produce a visual case study for their client Sutcliffe Play. 

Sutcliffe Play is ranked as one of the world’s leading names in children’s play equipment with 10% of the UK market and 25% of the export market from the UK. They now supply play equipment  into local authorities, schools and early years settings, leisure and housing markets and communities worldwide.

For this project Sutcliffe Play worked with Wakefield Council to design a new £70,000 playground in Airedale as part of a scheme to tackle obesity by providing outdoor facilities that encourage and support physical activity.

The Council secured over £70,000 from the NHS Wakefield District Change4Life Three Areas Project grant initiative for the new playground after Airedale was identified by NHS Wakefield District as one of the top three priority areas with particularly high levels of overweight and obese children.

Redhill Drive Recreation Ground was officially opened by children from Airedale Academy and Cllr Yvonne Crewe from Wakefield Council. It’s aim is to encourage local children to increase levels of physical activity and enjoy a healthier lifestyle.

Our brief was to capture the opening ceremony and film a group of children putting the new equipment through it’s paces. We spent a day filming over in Wakefield and then returned to the studio to put together the edits. There are three edits all together – the opening which you can see on this link Case Study - Sutcliffe Play and also a 1 minute edit highlighting the Parkour Range and a 2 minute edit on the Mission.

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